For brands ready to expand strategically

Grow your brand with a structured, execution-centric approach - not just advice.

Ideal client profile: Boutique wineries, Artisanal spirirts producers, Emerging premium brands, and Producers from any country seeking European market access.

Grupo Alpom combines distribution know-how with consulting and brand building. Our approach blends strategy with on-the-ground action and execution.

Core Services

  • Market Entry Strategy

    • Evaluation of market readiness
    • Regulatory compliance guidance
    • Competitive positioning
    • Channel selection & priority markets

  • Pricing & Value Chain Modelling

    • Import cost breakdown
    • Correct retailer & horeca pricing
    • Margin alignment with distributors

  • Import & Customs Handling

    • EU compliance
    • Customs clearance
    • Logistics alignment

  • Brand Building & On-Ground Execution

    • Horeca network access in Madrid & beyond
    • Sommelier tastings
    • Retail & horeca placement
    • Staff training & storytelling
    • Sales tracking and feedback loops
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High-Visibility Event Activation

Fashion Week

During Madrid Fashion Week 2025, we executed a full-scale sponsor activation in the Kissing Room — managing booth design, hospitality operations, cocktail strategy, ambassador coordination, ambiance production and post-event conversion tools to maximize brand impact.

Strategic Tasting Experience

Masterclass

As part of our brand activation strategy, we have organized invitation-based masterclasses within our horeca network — presenting brands through guided tastings that engaged qualified audiences and generated real market traction.

Strategic Brand Launches

Launch Party

We have organized high-impact launch events in prime Madrid venues, bringing together journalists, industry professionals and curated guests — combining brand presentations, cocktail experiences and ambassador-led storytelling.